Meet Louise and hear our story

Hello. I’m Louise Pasterfield, Founder and Managing Director at Sponge.

Sponge started from an idea I had back in 2004 when I was running a design and marketing agency. I was excited to see that businesses were asking for a more creative approach to their training materials to inspire and engage their people.

With the digital explosion that was also happening at the time, I formed an idea… what if we could train employees using digital technologies which focused on keeping creativity at its heart? Sponge was born; and today, we’re one of the largest and most highly regarded custom digital learning companies in Europe.

Our success is built on thinking creatively and innovatively to deliver exceptional results for our clients. We achieve this through a dedicated and talented team, who love developing creative learning solutions.

Since 2004 we’ve achieved some amazing things:

Grown the team to 116 talented people

Won 17 awards for industry and business excellence, including 12 gold awards, in the last 3 years

Opened offices in Plymouth, London, Nottingham, Dublin and Bristol

Translated our custom digital learning into over 50 languages

Had a book written about our journey: Thinking big is not enough

Delivered seriously creative elearning solutions for around 300 clients

Helped 11.7 million children through our #ShareYourSponge campaign

We’ve remained an independent, family-owned business, which makes me exceptionally proud of the incredible journey we’re on. It also makes the success of Sponge, the growth of our people and the feedback we receive from clients especially personal to me.

We all love what we’re doing every single day; and when a client says "thank you" for a piece of learning that’s made their people smile and achieve more, we know we’ve got it right!

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Join the Sponge team

Great people are fundamental to Sponge. We employ many industry-recognised leaders and are busy growing the next generation of leaders. We don’t just look for talented people who can do a particular job – we look for people who share our passion and values.

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