Axonify case study: Building a world-class safety culture with Walmart

How learning every day changes on-the-job behaviour


Measurement & reinforcement

Walmart has achieved unprecedented safety results by using daily learning reinforcement to build and sustain employee knowledge.

Walmart is the world’s largest retailer with 11,500 stores in 28 countries employing 2.3 million people. Its logistics operation in the US was looking to dramatically decrease risk, reduce accidents and injuries, along with the associated costs. The goal was a safety culture that would be the envy of the world. But with distribution centres all over North America - each with their own safety cultures - the company needed a solution that could be tailored to meet the needs of different employees.

Key Opportunities:

  • Reduce safety incidents in Walmart logistics locations
  • Build a world-class safety culture
  • Improve employee knowledge and retention about safety practices
“We knew a big part of changing behaviours and beliefs about safety would involve building employee knowledge."
Ken Woodlin Vice President of Compliance, Safety and Asset Protection Walmart Logistics

​The solution

In 2012, Walmart Logistics began implementing the Axonify platform. During each shift, employees spend between three and five minutes playing a fun game while answering safety questions. They get instant feedback, so they know which questions they’ve answered correctly and where they need to improvement. Learning reinforcement helps them refresh their existing knowledge and plug any gaps. 

This approach ensures that the knowledge of employees increases and they don’t forget what they’ve learned previously. Today, more than 75,000 Walmart associates in more than 150 distribution centres across the United States are reinforcing their learning on safety practices in this way. 

Results Walmart Iphone Mockup
“We believe the process has been a significant contributing factor to our improved performance and engaged associate base.”
Ken Woodlin Vice President of Compliance, Safety and Asset Protection Walmart Logisitics


Results Walmart Icon 01

Recordable incidents at Walmart decreased by 54% in the retailer’s distribution centres

Results Walmart Icon 02

72% of employees feel safer on the job

Results Walmart Icon 03

Voluntary participation on the platform averages 91%

Results Walmart Icon 04

Knowledge levels on topics around safety increased by 15%

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